The Highland Park Heritage Trust is pleased to announce a limited edition printing of the logo for the The Arroyo Seco Parkway.

The Arroyo Seco Parkway (SR 110 aka the "Pasadena Freeway") was designated a National Scenic Byway in 2002. This poster was just printed under the sponsorship of the Highland Park Heritage Trust as a gesture of the group's long-standing support and advocacy for the Arroyo Seco corridor and the need to appropriately rehabilitate the historic Arroyo Seco Parkway.

The posters are now available for a suggested donation of $15.00 to Highland Park Heritage Trust. You can find them at Galco's Soda Pop Stop, 5702 York Blvd in Highland Park (along with a variety of old-fashioned and unique sodas). Cash or a check made payable to HPHT.

Montecito Heights artist Louis Quirarte, who was a passionate advocate for the Arroyo, developed the logo and this wonderful poster. At 2003's ArroyoFest, the community overwhelmingly voted for the image to become the official logo of the Arroyo Seco Parkway National Scenic Byway program. And it shall soon adorn some signage on the Parkway under the leadership of Caltrans.

If you're unfamiliar with the national program, please visit www.byways.org

Questions or any comments can be directed to Nicole Possert at aguild@pacbell.net, who is a board member of HPHT and the volunteer marketing representative for the Arroyo Seco Parkway National Scenic Byway program.

Arroyo Seco Parkway Poster at Galco's Soda Pop Stop, 5702 York Boulevard, Los Angeles, California 90042; or at any HPHT meeting)